Question 1

What are buying signals?

Accepted Answer

Buying signals are observable business events that indicate a company may be entering a period of change where purchasing decisions become more likely. Examples include rapid hiring in specific functions, new funding rounds, leadership appointments, office expansions, M&A activity, and contract renewals.

Question 2

What is commercial intelligence?

Accepted Answer

Commercial intelligence is the systematic analysis of live business signals to identify companies entering buying windows. Unlike traditional sales intelligence which focuses on contact data, commercial intelligence focuses on timing — detecting when companies are most likely to need specific products or services and why.

Question 3

How does Acitinar detect buying windows?

Accepted Answer

Acitinar monitors millions of live business signals including hiring patterns, funding activity, leadership appointments, contract activity, and financial filings across UK companies. Our AI processes signal combinations to calculate an Opportunity Score for each company, surfacing those entering buying windows with a full explanation of what the signals mean commercially.

Question 4

What is a Prospect Brief?

Accepted Answer

A Prospect Brief is an AI-generated commercial intelligence report about a specific company. It includes company description, growth stage, strategic outlook, supporting signals, likely priorities, future priorities, pain points, risk analysis, outreach angle, and who to contact — everything a sales professional needs to engage effectively.

Question 5

How is Acitinar different from a lead database?

Accepted Answer

Lead databases give you contact data. Acitinar gives you commercial intelligence — specifically which companies are entering buying windows right now, why they need your services, and exactly who to contact with what message. Instead of a static list of names, you get a dynamic, prioritised opportunity pipeline with AI-generated outreach strategies.

Question 6

Which industries does Acitinar support?

Accepted Answer

Acitinar is used by recruitment agencies, marketing and creative agencies, accountancy firms, corporate finance advisors, commercial property consultants, IT service providers, legal firms, HR consultancies, cyber security companies, and any B2B business that sells into companies undergoing commercial change.

Question 7

How much does Acitinar cost?

Accepted Answer

Acitinar starts at £79 per month (Starter: unlimited search, 500 Prospect Brief unlocks), £199/month (Growth: 2,500 unlocks), £399/month (Team: 10,000 unlocks), and Premium plans available for enterprise teams. All plans include the full signal detection engine and AI Prospect Brief generation.

Documentation

Connecting HubSpot to Acitinar

Connecting Salesforce to Acitinar

Documentation

Connecting HubSpot to Acitinar

Connecting Salesforce to Acitinar