IMPORTANT NOTICE
PLEASE READ THESE TERMS CAREFULLY BEFORE USING ACITINAR.
These Terms of Service ("Terms") constitute a legally binding agreement between Acitinar Ltd ("Acitinar", "we", "our" or "us") and the individual or organisation accessing or using the Acitinar platform ("Customer", "you" or "your").
By:
- creating an account;
- accepting these Terms;
- commencing a free trial;
- purchasing a subscription;
- accessing or using the Platform; or
- otherwise using any Acitinar Services,
you confirm that:
- you have read these Terms;
- you understand these Terms;
- you agree to be legally bound by them; and
- if acting on behalf of an organisation, you have authority to bind that organisation.
If you do not agree to these Terms, you must not access or use the Platform.
1. About Acitinar
Acitinar Ltd is a company incorporated in England and Wales.
Registered Office
24, Rydal Street, Leigh, WN7 4DR
Acitinar develops and operates a Software-as-a-Service ("SaaS") platform that helps organisations identify potential commercial opportunities by analysing business signals, company activity, publicly available business information and other commercially relevant data using proprietary analytical models, automation and artificial intelligence technologies.
Acitinar provides business intelligence software. We do not act as a recruitment agency, investment adviser, financial adviser, legal adviser, accountant, broker or professional consultancy.
2. Definitions
Unless the context requires otherwise:
Account means a registered Acitinar user account.
Affiliate means an entity that directly or indirectly controls, is controlled by, or is under common control with a party.
AI Services means any functionality powered wholly or partly by artificial intelligence, machine learning, large language models or automated analytical technologies.
Business Signals means observable company events, activities, patterns or indicators analysed by Acitinar that may be associated with future commercial activity.
Commercial Insights means reports, analyses, recommendations, prioritisations, scores, summaries or outputs generated by the Platform.
Confidential Information means any non-public commercial, financial, technical or business information disclosed by either party.
Customer Data means information uploaded, submitted or otherwise provided by the Customer through the Platform.
Documentation means user guides, manuals and support documentation provided by Acitinar.
Free Trial means any trial period offered without subscription fees.
Platform means the Acitinar software, website, dashboards, APIs, applications and associated services.
Services means all services provided by Acitinar.
Subscription means the paid licence purchased by the Customer.
Third-Party Services means services supplied by external providers including payment processors, AI providers, search providers and data providers.
User means any individual authorised by the Customer to use the Platform.
3. Nature of the Services
Acitinar is a business intelligence platform designed to assist organisations in identifying businesses that may be entering commercially significant stages of development.
The Platform analyses a variety of business indicators and presents Commercial Insights intended to help customers prioritise potential opportunities.
Acitinar does not provide:
- guaranteed sales leads;
- guaranteed buying intent;
- guaranteed recruitment opportunities;
- guaranteed investment opportunities;
- guaranteed revenue opportunities;
- guaranteed business outcomes.
The Platform is designed to support commercial decision-making, not replace it.
Customers remain solely responsible for evaluating any Commercial Insight before acting upon it.
4. No Professional Advice
Acitinar is a technology platform.
Nothing provided through the Platform constitutes:
- legal advice;
- financial advice;
- investment advice;
- tax advice;
- recruitment advice;
- accounting advice;
- regulated professional advice;
- strategic consulting.
No information made available through Acitinar should be interpreted as a recommendation to buy, sell, invest, recruit, engage, contract with or otherwise transact with any organisation or individual.
Customers should obtain independent professional advice where appropriate.
5. Business Signals and Commercial Insights
Acitinar's proprietary methodology seeks to identify patterns that may indicate future commercial activity.
Business Signals are indicators only.
They are not confirmations of:
- purchasing intent;
- procurement activity;
- recruitment decisions;
- funding decisions;
- expansion plans;
- commercial negotiations;
- contractual commitments.
Commercial Insights represent analytical interpretations of available information using Acitinar's proprietary methodologies.
They should be viewed as decision-support information only.
6. Artificial Intelligence
Acitinar may utilise artificial intelligence technologies supplied by Acitinar or third-party providers, including but not limited to OpenAI and Google Gemini, to enhance aspects of the Services.
Customers acknowledge that AI systems:
- generate probabilistic outputs;
- may produce incomplete or inaccurate information;
- may generate different outputs from identical inputs over time;
- rely upon available information and statistical modelling.
Accordingly:
- AI-generated outputs are provided for informational purposes only;
- AI outputs should be independently reviewed by appropriately qualified personnel;
- Customers must not rely solely upon AI-generated outputs when making commercial decisions.
Acitinar does not warrant that AI-generated outputs will be complete, accurate, current or suitable for any particular purpose.
7. No Guarantee of Commercial Outcomes
Acitinar expressly disclaims any guarantee that use of the Platform will result in:
- increased revenue;
- successful sales;
- new customers;
- successful recruitment;
- investment opportunities;
- improved conversion rates;
- commercial growth;
- successful outreach campaigns;
- procurement opportunities;
- profitable transactions.
Business success depends upon numerous factors beyond Acitinar's control, including market conditions, competition, timing, pricing, customer behaviour, economic conditions and the Customer's own commercial activities.
No statement made by Acitinar, whether on its website, marketing materials, demonstrations, sales presentations or within the Platform, shall be interpreted as creating any warranty or guarantee of commercial performance unless expressly agreed in writing by an authorised director of Acitinar.
8. Eligibility
To use the Services you must:
- be at least 18 years old;
- have legal capacity to enter into contracts;
- provide accurate registration information;
- use the Platform for legitimate business purposes;
- comply with these Terms.
If registering on behalf of a company or other legal entity, you represent and warrant that you have authority to bind that entity to these Terms.
Acitinar may refuse registration where it reasonably believes an applicant presents legal, regulatory, fraud, security or reputational risk.
9. Account Registration and Security
Customers are responsible for maintaining the confidentiality of account credentials.
Customers must:
- use accurate registration information;
- maintain current contact details;
- protect passwords and authentication credentials;
- promptly notify Acitinar of any suspected unauthorised access.
Acitinar may require email verification or additional identity verification before granting or maintaining access to the Platform.
The Customer remains responsible for all activities undertaken through its Account unless caused by Acitinar's negligence or breach of these Terms.
10. Free Trial
Acitinar may, at its sole discretion, offer Free Trials.
Free Trials are provided solely for evaluation purposes.
Acitinar reserves the right to:
- determine eligibility;
- limit available features;
- impose usage restrictions;
- withdraw or terminate a Free Trial at any time;
- refuse multiple Free Trials.
Unless expressly stated otherwise, Acitinar makes no commitment to continue providing free access after the expiry of a Free Trial.
Where payment details are collected at the commencement of a Free Trial, the applicable Subscription shall commence automatically upon expiry of the trial period unless cancelled before renewal.
11. Subscription Plans and Access Rights
11.1 Subscription Licence
Subject to these Terms and payment of applicable fees, Acitinar grants the Customer a limited, non-exclusive, non-transferable, non-sublicensable right to access and use the Platform during the applicable Subscription period.
This licence is granted solely for the Customer's internal business purposes.
The Customer may not use the Platform to:
- provide services to third parties unless expressly authorised;
- operate a competing product or service;
- resell access;
- commercialise Acitinar outputs as a standalone product.
11.2 User Access
Subscription access may be limited according to the plan purchased by the Customer.
The Customer is responsible for ensuring that:
- only authorised Users access the Platform;
- Users comply with these Terms;
- account access limits are respected.
Any breach by a User shall be treated as a breach by the Customer.
11.3 Changes to Subscription Features
Acitinar continuously improves its Platform.
We may:
- modify features;
- improve functionality;
- introduce new capabilities;
- remove features that are no longer commercially viable.
We will use reasonable efforts to ensure that material reductions to core functionality do not occur without appropriate notice.
12. Subscription Fees and Payments
12.1 Subscription Charges
The Customer agrees to pay all applicable Subscription fees associated with its selected plan.
Fees are displayed at the point of purchase or agreed separately in writing.
Unless otherwise stated:
- fees are payable in advance;
- subscriptions automatically renew;
- fees are non-refundable except where required by law.
12.2 Payment Provider
Payments are processed through third-party payment provider:
Stripe
By subscribing to Acitinar, the Customer authorises Stripe to process payments on behalf of Acitinar.
Acitinar does not store complete payment card information.
The Customer agrees that:
- payment information provided must be accurate;
- payment obligations remain the Customer's responsibility;
- failed payments may result in suspension of access.
12.3 Automatic Renewal
Unless cancelled before the renewal date, Subscriptions automatically renew for the same billing period.
The Customer authorises Acitinar to charge the applicable Subscription fees at each renewal.
The Customer is responsible for cancelling its Subscription before renewal if it no longer wishes to continue using the Services.
12.4 Fee Changes
Acitinar may change Subscription fees from time to time.
Where changes apply to an existing Subscription, we will provide reasonable notice before the next renewal period.
Continued use of the Platform after the revised fees become effective constitutes acceptance of the updated pricing.
12.5 Taxes
Subscription fees do not include taxes unless expressly stated otherwise.
The Customer is responsible for any applicable taxes, duties, charges or governmental fees associated with its purchase of the Services.
13. Refunds and Cancellation
13.1 Cancellation
Customers may cancel their Subscription through available account controls or by contacting Acitinar.
Cancellation takes effect at the end of the current paid billing period unless otherwise required by law.
13.2 Refund Policy
Except where required by applicable law, Subscription fees are non-refundable.
This includes situations where:
- the Customer does not use the Platform;
- expected commercial outcomes are not achieved;
- insights do not result in business opportunities;
- the Customer changes its business strategy.
Acitinar may provide refunds or credits at its discretion but is not obligated to do so.
14. Customer Responsibilities
The Customer agrees that it is responsible for:
- its use of the Platform;
- decisions made using Acitinar insights;
- ensuring lawful use of information;
- maintaining appropriate internal controls;
- ensuring Users comply with these Terms.
The Customer acknowledges that Acitinar is a decision-support tool and not a substitute for professional judgement.
15. Customer Warranties
The Customer represents and warrants that:
15.1 Authority
It has the legal authority to enter into these Terms.
15.2 Lawful Use
It will use the Platform only for lawful business purposes.
15.3 Data Rights
Where Customer Data is submitted, the Customer confirms that:
- it has obtained all necessary rights and permissions;
- processing such information through Acitinar is lawful;
- the data does not infringe third-party rights.
15.4 Compliance With Laws
The Customer is responsible for compliance with applicable laws, including where relevant:
- UK GDPR;
- Data Protection Act 2018;
- Privacy and Electronic Communications Regulations;
- marketing regulations;
- industry-specific requirements.
16. Acceptable Use Restrictions
The Customer must not:
16.1 Misuse the Platform
The Customer must not:
- use the Platform unlawfully;
- abuse, threaten or harass individuals;
- engage in fraudulent activity;
- misrepresent Acitinar outputs.
16.2 Extract or Scrape Data
The Customer must not:
- scrape Platform data;
- use automated extraction tools;
- bulk export information beyond permitted functionality;
- create competing databases from Acitinar information.
16.3 Reverse Engineer
The Customer must not:
- reverse engineer the Platform;
- attempt to discover source code;
- analyse underlying algorithms;
- reproduce Acitinar's methodologies;
- create competing products based on the Services.
16.4 Circumvent Restrictions
The Customer must not:
- bypass usage limits;
- avoid security controls;
- create multiple accounts to evade restrictions;
- interfere with Platform operation.
16.5 Artificial Intelligence Misuse
The Customer must not use Acitinar:
- to train competing AI models;
- to create datasets for commercial resale;
- to extract proprietary signal methodologies;
- to automate unlawful decision-making.
17. Customer Data
17.1 Ownership
The Customer retains ownership of Customer Data submitted to Acitinar.
Nothing in these Terms transfers ownership of Customer Data.
17.2 Licence to Process Customer Data
The Customer grants Acitinar a limited licence to process Customer Data solely to:
- provide the Services;
- maintain Platform functionality;
- improve service performance;
- provide customer support;
- comply with legal obligations.
17.3 Responsibility for Customer Data
The Customer remains responsible for:
- accuracy of submitted data;
- legality of collection;
- permissions required for processing.
Acitinar is not responsible for unlawful Customer Data provided by the Customer.
18. Intellectual Property Rights
18.1 Acitinar Ownership
All intellectual property rights in and relating to:
- the Platform;
- software;
- source code;
- databases;
- algorithms;
- Business Signal models;
- analytical methodologies;
- workflows;
- designs;
- documentation;
- trademarks;
- branding;
are owned exclusively by Acitinar Ltd or its licensors.
18.2 No Transfer of Ownership
Except for the limited access rights expressly granted under these Terms, no intellectual property rights are transferred to the Customer.
18.3 Customer Feedback
If the Customer provides suggestions, ideas, recommendations or feedback relating to Acitinar, the Customer grants Acitinar a worldwide, perpetual, irrevocable, royalty-free licence to use such feedback without restriction.
This includes using feedback to:
- improve the Platform;
- develop new features;
- enhance methodologies.
19. Third-Party Services
19.1 Use of Third-Party Providers
Acitinar relies on certain third-party providers to deliver, enhance, or support aspects of the Services.
These providers may include:
- Stripe (payment processing);
- OpenAI (artificial intelligence functionality);
- Google Gemini (artificial intelligence functionality);
- SerpAPI (search and data services);
- HunterAPI (email and data enrichment services);
- hosting, infrastructure, analytics, security, and technology providers.
The Customer acknowledges that the availability and performance of certain Platform features may depend on these third-party services.
19.2 Third-Party Terms
Certain third-party services may be subject to separate terms, conditions, and privacy policies.
The Customer agrees that:
- Acitinar does not control third-party services;
- Acitinar is not responsible for third-party failures;
- third-party service availability may affect Platform functionality.
19.3 Third-Party Data Sources
Acitinar may use information obtained from:
- publicly available sources;
- licensed data providers;
- external APIs;
- commercial information sources.
Acitinar does not guarantee that third-party information is:
- complete;
- accurate;
- current;
- error-free.
Information may change after collection and analysis.
20. Data Accuracy and Information Disclaimer
20.1 No Guarantee of Data Accuracy
Acitinar uses reasonable efforts to provide useful and relevant Commercial Insights.
However, the Customer acknowledges that:
- business information changes frequently;
- third-party data may contain errors;
- company circumstances may change;
- analytical models have inherent limitations.
Acitinar does not warrant that:
- all information is accurate;
- all signals are identified;
- all opportunities will be discovered;
- all insights are suitable for the Customer's purposes.
20.2 Customer Verification Obligation
Before relying on any information obtained through Acitinar, the Customer must independently verify:
- accuracy;
- relevance;
- suitability;
- legal permissibility of intended use.
The Customer accepts responsibility for decisions made using Acitinar outputs.
21. Confidentiality
21.1 Confidential Information
Each party may receive confidential information belonging to the other party.
Confidential Information includes:
- commercial information;
- technical information;
- product information;
- pricing information;
- business plans;
- security information;
- non-public customer information.
21.2 Confidentiality Obligations
Each party agrees to:
- protect Confidential Information;
- use Confidential Information only for purposes connected with these Terms;
- restrict access to authorised persons;
- prevent unauthorised disclosure.
21.3 Exceptions
Confidential Information does not include information that:
- is publicly available without breach;
- was lawfully known before disclosure;
- is independently developed;
- must be disclosed by law.
22. Security
22.1 Security Measures
Acitinar implements reasonable technical and organisational measures designed to protect the security of the Services and Customer information.
These may include:
- secure authentication;
- access controls;
- encryption during transmission;
- monitoring systems;
- appropriate internal procedures.
22.2 No Absolute Security Guarantee
The Customer acknowledges that:
- no online service can guarantee absolute security;
- cybersecurity threats evolve;
- security measures reduce risk but cannot eliminate all risks.
Acitinar does not guarantee that the Platform will be free from all security vulnerabilities.
23. Data Protection
23.1 Compliance With Data Protection Laws
Each party agrees to comply with applicable data protection laws.
Where Acitinar processes personal data on behalf of the Customer, the parties' obligations are further governed by the Acitinar Data Processing Addendum.
23.2 Customer Responsibilities
The Customer remains responsible for:
- determining its lawful basis for processing;
- providing appropriate notices;
- obtaining required permissions;
- ensuring lawful use of information.
24. Indemnity
24.1 Customer Indemnity
The Customer agrees to indemnify and hold harmless Acitinar, its directors, employees, contractors, and affiliates against claims, losses, damages, liabilities, costs, and expenses arising from:
- breach of these Terms;
- unlawful use of the Platform;
- misuse of Commercial Insights;
- violation of third-party rights;
- unlawful processing of Customer Data;
- Customer marketing or outreach activities.
24.2 Procedure
Acitinar will:
- provide reasonable notice of claims where practicable;
- allow the Customer reasonable opportunity to participate in defence;
- provide reasonable cooperation.
Acitinar retains control over matters affecting its own reputation, legal obligations, or business interests.
25. Suspension of Services
Acitinar may suspend or restrict access to the Platform immediately where reasonably necessary to protect:
- security;
- legal compliance;
- Platform integrity;
- other customers;
- Acitinar's reputation.
Reasons for suspension may include:
- non-payment;
- suspected fraud;
- security concerns;
- unlawful use;
- breach of these Terms;
- excessive usage affecting service reliability.
Where reasonably possible, Acitinar will provide notice and an opportunity to remedy the issue.
26. Termination
26.1 Termination by Customer
The Customer may terminate its Subscription by cancelling renewal or notifying Acitinar.
26.2 Termination by Acitinar
Acitinar may terminate or suspend access where:
- the Customer materially breaches these Terms;
- the Customer fails to pay applicable fees;
- continued use creates legal or regulatory risk;
- continued use threatens Platform security;
- the Customer engages in prohibited activities.
26.3 Effect of Termination
Upon termination:
- access rights immediately end;
- the Customer must stop using the Platform;
- outstanding fees remain payable;
- provisions intended to survive termination remain effective.
These include:
- intellectual property provisions;
- confidentiality;
- liability limitations;
- indemnities;
- dispute provisions.
27. Warranty Disclaimer
To the maximum extent permitted by law, Acitinar provides the Platform on an "as available" and "as is" basis.
Acitinar does not warrant that:
- the Platform will always be available;
- information will always be accurate;
- insights will produce commercial results;
- AI outputs will always be correct;
- the Platform will meet every Customer requirement.
Except where expressly stated in these Terms, all warranties, representations, conditions, and guarantees are excluded to the fullest extent permitted by law.
28. Limitation of Liability
28.1 Excluded Losses
To the maximum extent permitted by law, Acitinar shall not be liable for:
- indirect losses;
- consequential losses;
- loss of profits;
- loss of revenue;
- loss of business opportunity;
- loss of anticipated savings;
- loss of goodwill;
- reputational damage;
- wasted expenditure;
- commercial decisions made based on Platform outputs.
28.2 Liability Cap
Subject to section 28.3, Acitinar's total aggregate liability arising out of or relating to these Terms shall not exceed:
the total Subscription fees paid by the Customer to Acitinar during the twelve (12) months immediately preceding the event giving rise to the claim.
28.3 Non-Excludable Liability
Nothing in these Terms excludes or limits liability that cannot legally be excluded, including liability for:
- death or personal injury caused by negligence;
- fraud or fraudulent misrepresentation;
- any other liability which cannot legally be limited.
Acitinar Ltd
Terms of Service
Part 4 — General Legal Provisions
29. Force Majeure
Acitinar shall not be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from circumstances beyond its reasonable control.
Such circumstances may include:
- acts of government;
- changes in law or regulation;
- natural disasters;
- fire;
- flood;
- pandemic;
- cyberattacks by third parties;
- internet failures;
- telecommunications failures;
- hosting provider failures;
- failures of third-party service providers;
- industrial disputes;
- power failures;
- acts of terrorism;
- war or civil unrest.
Where a force majeure event occurs, Acitinar will use reasonable efforts to restore affected Services.
30. Changes to the Services
Acitinar is continuously developing and improving the Platform.
We reserve the right to:
- modify features;
- improve functionality;
- update technology;
- introduce new services;
- discontinue features that are no longer commercially viable.
Where reasonably practical, Acitinar will provide notice of material changes affecting core functionality.
The Customer acknowledges that the Services are evolving technology products and that continued innovation may require changes to the Platform.
31. Changes to These Terms
Acitinar may update these Terms from time to time.
Changes may be made to reflect:
- changes in our Services;
- changes in technology;
- legal or regulatory requirements;
- security improvements;
- commercial changes.
Where changes are material, Acitinar may provide reasonable notice through:
- email;
- account notifications;
- Platform announcements.
Continued use of the Platform after updated Terms become effective constitutes acceptance of the revised Terms.
32. Assignment
32.1 Customer Assignment
The Customer may not assign, transfer, subcontract, or otherwise dispose of its rights or obligations under these Terms without Acitinar's prior written consent.
32.2 Acitinar Assignment
Acitinar may assign or transfer its rights and obligations under these Terms:
- to an Affiliate;
- as part of a merger;
- as part of an acquisition;
- as part of a sale of substantially all business assets;
- to a successor entity.
33. Subcontracting
Acitinar may engage third-party suppliers, contractors, and service providers to assist in delivering the Services.
Acitinar remains responsible for managing its obligations under these Terms.
The Customer acknowledges that certain Platform functionality depends on third-party providers.
34. Notices
Any formal notices relating to these Terms should be sent:
To Acitinar:
Acitinar Ltd
Email:
Registered office:
24, Rydal Street, Leigh, WN7 4DR
To Customer:
Using the contact information associated with the Customer's Account.
A notice sent by email shall be deemed received on the date of transmission unless the sender receives a delivery failure notification.
35. Waiver
A failure or delay by either party to exercise any right or remedy under these Terms does not constitute a waiver of that right or remedy.
A waiver is only effective if provided expressly and in writing.
36. Severability
If any provision of these Terms is found to be:
- invalid;
- unlawful;
- unenforceable;
that provision shall be modified to the minimum extent necessary to make it enforceable.
The remaining provisions shall continue in full force and effect.
37. Entire Agreement
These Terms, together with:
- the Privacy Policy;
- Cookie Policy;
- Data Processing Addendum;
- Acceptable Use Policy;
- AI & Business Signals Methodology and Disclaimer;
constitute the entire agreement between Acitinar and the Customer regarding use of the Services.
They replace all previous discussions, communications, representations, and agreements relating to the Services.
The Customer acknowledges that it has not relied on any statement, promise, representation, or assurance except those expressly contained in these Terms.
38. No Partnership or Agency
Nothing in these Terms creates:
- a partnership;
- joint venture;
- employment relationship;
- agency relationship;
between Acitinar and the Customer.
Neither party has authority to bind the other.
39. Third-Party Rights
Unless expressly stated otherwise, a person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any provision of these Terms.
40. Relationship Between Documents
Where applicable:
- these Terms govern the Customer's use of the Services;
- the Privacy Policy governs processing of personal information;
- the Data Processing Addendum governs processor obligations;
- the Acceptable Use Policy governs permitted usage;
- the AI & Business Signals Methodology and Disclaimer governs AI-generated insights and analytical outputs.
If there is a conflict between these documents, these Terms shall prevail unless expressly stated otherwise.
41. Governing Law
These Terms and any dispute arising from or connected with them shall be governed by and interpreted in accordance with the laws of England and Wales.
42. Jurisdiction
The courts of England and Wales shall have exclusive jurisdiction to resolve any dispute, claim, or matter arising out of or relating to these Terms.
43. Contact Information
For questions regarding these Terms, please contact:
Acitinar Ltd
Email:
Registered Office:
24, Rydal Street, Leigh, WN7 4DR
Acitinar Ltd
© Acitinar Ltd. All rights reserved.
This document (version 2.0) is effective 13 July 2026. If you have questions, contact us at info@acitinar.com.